CARGO PIZZA
An appetite-inducing digital dining flagship with direct WhatsApp order fulfillment.
Project Overview & The Commercial Challenge
The Background
Cargo Pizzeria is an artisan wood-fired pizza kitchen known for authentic culinary technique and handcrafted recipes. They required a modern digital flagship that captured the warmth and craft of their kitchen while allowing customers to explore their menu and place orders effortlessly.
The Friction & Problem Solved
The client previously relied on third-party food delivery aggregators that levied high commissions (25–30%) and severed direct customer relationships. They needed an owned direct channel that made mobile browsing mouth-watering and converted visitors into immediate orders without requiring complex app installations.
Creative Direction & Spatial UI/UX
Art Direction Philosophy
Warm artisanal dark aesthetic with rich terracotta, warm parchment tones, high-resolution food photography, and bold rustic typography evoking traditional Italian pizzerias modernized for contemporary mobile culture.
Interface Execution
We designed an appetite-first interface where imagery commands attention. Menu categories are arranged like a culinary editorial spread, with tactile card interactions, dietary filter pills, and a floating order tray optimized for one-thumb mobile checkout.
Desktop Architecture & Mobile Ergonomics
MOBILE INTERACTION DETAILS
Development & Delivered Capabilities
Engineered a custom Next.js web application with a live visual menu, dynamic pricing, and an automated WhatsApp ordering engine that formats selected items, customization notes, and delivery addresses into structured chat payloads.
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Beauty & Lifestyle / Digital Flagship